Today I’ll be sharing my thoughts on the new Born this Way Concealer which launches on June 15th, 2016. The retail price is $38 CND and $28 USD (such a big difference but that’s Canadian problems for ya). I was gifted this product at Generation Beauty Toronto and had the opportunity to test it out before it releases. There are 10 different shades in this line and I was colour matched by a Too Faced expert.
Via Too Faced:
- Coconut Water helps delicately replenish skin’s moisture levels without over hydrating
- Infused with the resilient Alpine Rose to brighten the skin’s appearance and promote elasticity
- ·Hyaluronic Acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance
The formula is creamy but light weight; blends very smoothly and does not crease. I love that it is infused with coconut water which is great for those that have dry under eyes like myself. You even get a hint of coconut when you pass the wand by your nose. The alpine rose and hyaluronic acid really do aid in brightening the skin and leaving a smoother appearance. Every time I wear this concealer, I look awake and very radiant as it blurs fine lines and helps diminish the appearance of my dark circles. On days where I require more full coverage, I apply a colour corrector as a base and it hides my dark circles much better.
Here is a swatch of the shade Medium Tan. The swatch on the left is with one swipe of the wand and the right one is blended in a little.
M Final thoughts:
I’m not totally convinced this shade is a perfect match for me. A shade darker might work better to conceal my dark circles. I did notice some flash back in some photography but I believe it’s the shade choice. I will continue to use this product as an everyday concealer to highlight my under eye area.
Anyone planning on picking this up?
Thanks for stopping by,