Physicians Formula 2018 Launches

Hi Beauties, 

I attended the Physicians Formula 2018 launch event late last year.  There were so many new releases reflecting healthy beauty.   It was great to see the brand focusing more on skincare products this year.  They also launched a new foundation and liquid lipsticks which I haven't tested.  Today I will be sharing a few innovations that I've been enjoying. 


Butter Highlighter - $15.99 CAD

We've seen the brand's butter blushes and bronzers and now they have released Butter Highlighters.  They are available in five shades with the newest Iridescence shade added to the line.  It has a cream-to-powder formula with a unique bouncy texture that melts into skin.  The highlighter is creamy and pigmented.  The Iridescence highlighter is a beautiful purple shade.  The highlighters are packed with nutrient and hydrating ingredients from the Amazon – Murumuru Butter, Cupuacu Butter and Tucuma Butter.

Brow Last Long Wearing Brow Gel - $15.79 CAD

The brow gel is water-resistant, transfer-proof and budge-proof.  It contains brow-enhancing ingredients like Vitamins B & E to nourish, condition and strengthen brows.  My brows stay in place for hours whenever I wear this gel.  I love using it on gym days when I plan on getting my sweat on.  There are four available shades ranging from Blonde to Dark Brown;  I use shade Dark Brown.  It comes with an angled brush that should be used to apply hair-like strokes and then use the spoolie it comes with tow blend the product in.  I don't use the brush as I find too much product comes out and it can be messy.  I prefer to dip the spoolie directly into the bottle to pick up the product and run the bristles through my brows.

Organic Wear Rose Oil Lip Polish - $9.95 USD

I'm a huge fan of lip scrubs and this lip polish is made with all organic ingredients like rosehip oil, raw sugar, shea butter and coconut oil.  It is a gentle exfoliator that helps to replenish and nourish the lips.  Not to mention, it smells yummy!

Spotlight Illuminating Primer - $19.99 CAD

This primer is universally flattering that is said to blur, correct and protect the skin.  It contains tiny shimmers that give a subtle radiant glow.  You can wear it under your makeup or mix it with your foundation.  It is enriched with antioxidants and age-defying actives to protect the skin against environmental aggressors.  It also includes five filtering pearls to improve the appearance of skin tone making the complexion more bright.

Rose All Day Oil-Free Serum - $19.99 CAD

The serum is enriched with antioxidants and nourishing rosewater to balance skin tone.  The rosewater is said to reduce redness for those who suffer from eczema and rosacea.  It has a pearlescent formula that can be used as a makeup primer or an addition to your skincare routine.  It is lightweight and has a pleasant smell.  It is formulated with antioxidant-rich Goji and Kakadu Plum – the richest Vitamin C source of any fruit for tightening and brightening properties.

Refreshmint Cucumber & Bamboo Eye De-Puffer - $15.79 CAD

This stick is an instant pick me upper.  It has a cooling and fast-absorbing formula.  I like to use it in the morning to de-puff my eyes.  It contains peppermint, cucumber, and aloe vera to cool skin and reduce the appearance of tired eyes.  As well as bamboo and glacial mineral water to refresh skin.

Charcoal Detox Cleansing Stick - $9.10 CAD

This treatment stick is made with purifying charcoal for deep pore cleansing.  The stick is meant to draw out dirt, oil and impurities.  It contains bamboo charcoal, natural exfoliating minerals, and nourishing artichoke leaf.

You can shop these new releases at and drugstores nationwide.



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